Ok - so what's that? Well, it's about cutting out the waste from packaging before you buy products. It's about choosing products with the least packaging. It's about taking your own containers to shops that allow you to refill them. It's a positive, challenging idea that everyone can participate in.
There's a great article from the Guardian (30 October 2008) to get you thinking.
And, if you have no choice but to 'buy' packaging then why not try thinking of things to do with it afterwards rather than throwing it away. There's a fantastic site brimming with ideas at www.junkk.com